项目名称：Veron the Shop商店

地点：布加勒斯特，罗马尼亚

设计团队：IOG Arhitectura

建筑面积：22 m²

竣工时间：2024年

摄影：Sabin Prodan

设计特色：

项目 - Veron The Shop位于客户家族所拥有的一座中心建筑的前车库内。由于周边环境的退化，这个车库数十年来一直闲置未用。客户希望通过将这个闲置空间改造成一个销售配饰和时尚商品的精品店来重新激活它。这个22平方米的空间包括一个原本用于停车的主要房间，以及一个在设计方案中变成试衣间的小储藏室。挑战在于为这个虽然面向街道但由于位于地下室而不被路人看见的小商店创造一个现代身份。

设计方案包括用淡粉色瓷砖全面覆盖空间，根据位置使用不同的规格。墙壁被拉直以容纳10/10厘米的瓷砖规格，地板则铺设以人字形图案排列的矩形瓷砖，而中心岛和配饰展示台则使用5/5厘米的瓷砖。由于空间天花板高度较低，仅有230厘米，为了通过反射创造增高效果，天花板覆盖了与瓷砖颜色相似的有机玻璃。

为了保持流畅的氛围，金属家具与墙壁分离。服装架由波浪形金属杆制成，波浪形状规定了展示产品的最大数量，从而保持空间的清爽氛围。接待台由一块蓝色金属板制成，包裹着柜台并与墙壁分离。即使试衣间也是一个独立的元素，由一个独立的镜子组合和周围的窗帘组成。

唯一的固定元素是覆盖着5/5厘米陶瓷瓷砖的中心岛，以及放置在入口附近的配饰展示台。现有的明显退化的木质车库门并非原始门。因此，对于主入口，设计方案复制了原始金属车库门的设计，但使用透明玻璃代替不透明材料，以便自然光照亮内部空间并提供街道层面的可见性。这样，商店成为从建筑立面剪切出来的一幅框架画，增加了街道正面的深度。

在消除已损坏的通道坡道时，创造了一个小庭院，并通过使用地面高度差异来保护其免受人行道影响。这样，商店向社区开放，提供了一种熟悉的氛围。项目的主要成功在于重新激活了一个闲置空间，通过这次干预，它已成为充满活力的中心城市社区本地商业的一部分。

团队 - IOG Arhitectura是一家知名的罗马尼亚布加勒斯特设计事务所，由Omid Ghannadi和Ilinca Ghannadi于2010年创立。该事务所的实践理念是将建筑设计视为裁缝店般精细，注重那些使设计成为独一无二作品的细节。IOG的项目因其材料、颜色和纹理的独特组合而闻名并获奖，这些组合为使用者创造出沉浸式体验。

Omid Ghannadi负责设计过程管理和协调项目的整个设计过程。Ilinca Ghannadi拥有建筑理论博士学位，她主要负责概念开发和项目实施管理。Ana Georgescu是IOG Arhitectura的高级建筑师和合伙人，完成了事务所许多具代表性的项目。她在事务所的专长是概念开发和可视化过程。而另一位合伙人Teo Staicu不仅因办公室项目的实施质量而受到认可，也因在建筑设计过程和细节处理中的严谨规划而获得赞誉。

Project Name: Veron the Shop

Location: Bucharest, Romania

Design Team: IOG Arhitectura

Total Floor Area: 22 m²

Completion: 2024

Photography: Sabin Prodan

Feature:

Project - Veron The Shop is located in a former garage of a central building owned by the clients' family since its completion. Due to the successive layers of pavement added to the sidewalk and the degradation of the access ramp, the garage remained unused for decades. The client sought to revitalize the unused space by converting it into a small boutique for accessories and fashion items. The 22 sqm space consists of a main room that was intended for parking and a small storage room that, in the proposal, became the fitting room. The challenge was to create a contemporary identity for a small shop that, although street-facing, was not visible to passersby, as it is located in the basement level.

The proposal involved fully covering the space with pale pink ceramic tiles, using different formats depending on their placement. The walls were straightened out to accommodate the 10/10 cm format, the floor was tiled with a rectangular format laid in a herringbone pattern, and 5/5 cm tiles were used for the central island and accessory pedestal. The space has a low ceiling height of 230 cm, so to create a heightening effect through reflection, the ceiling was covered with plexiglass in a colour similar to the tiling.

To maintain the fluid atmosphere, the metal furniture was detached from the walls. The clothing racks are made of wavy metal bars, with the waves dictating a maximum number of displayed products, thus keeping the space's crisp ambiance. The reception desk is made from a blue metal sheet that wraps around the countertop and is detached from the walls. Even the fitting room is a detached element, consisting of a freestanding mirror ensemble surrounded by a curtain.

The only fixed elements remain the central island, covered in 5/5 cm ceramic tiles, and a pedestal for accessories placed near the entrance. The existing visibly deteriorated wooden garage door was not the original one. So for the main entrance, the proposed door replicates the design of the original metal garage door, but using clear glass instead of opaque, to naturally light the interior space and provide street-level visibility. This way, the store becomes a framed picture cut out from the building's facade, contributing to the depth of the street front.

When eliminating the destroyed access ramp, a small courtyard was created, framed by the existing garden planters and protected from the sidewalk by using the ground level difference. In this way, the store opens up to the neighbourhood, offering a familiar atmosphere. The main success of the project is the revitalization of an unused space, which, through this intervention, has become part of the local commerce of a vibrant central city neighbourhood.

Design Team - IOG Arhitectura is a well-known Bucharest based design & architecture office, founded by Omid Ghannadi and Ilinca Ghannadi in 2010. The office practice is defined by the desire to make architecture like a tailor's shop, with attention to the details that make a design become one of a kind. IOG's projects are known and awarded for the uncanny mix of materials, colours and textures that make each design an immersive experience for its users.

Omid Ghannadi is a founding partner of IOG Arhitectura and is credited for his contribution in the design process management and coordination of the entire design process of the projects. Ilinca Ghannadi is a founding partner of IOG Arhitectura, with a PhD in architecture theory, she is credited with concept development and implementation management of the projects.

Ana Georgescu is a senior architect and partner at IOG Arhitectura, credited with the completion of many representative projects of the office. Her expertise in the office is concept development and visualisation process. Teo Staicu is a senior architect and partner at IOG Arhitectura, credited with the quality of the implementation process of the office projects but also for the rigorous planning of the design process in the architecture design process and detailing.